Express Employment Professionals | 3515 W. Two Mile House Rd Columbus, IN 47201


The Formula to a Successful Resume & Cover Letter

Express Employment Professionals hosted certified professional resume writer Lisa McDonald in our office on Dec. 18. McDonald visited to present a seminar about writing resumes and cover letters.

First, the most important thing to consider as you create a resume and a cover letter is VALUE. For those of you who are visual learners, think about your job search as a relationship. The cover letter is the love letter, which serves to entice the reader to go out with you on a date. The resume is the first date, during which you persuade them to go out with you on a second date – the interview. During the interview, you charm them and establish a bond with them, hopefully eventually leading to the marriage proposal, or job offer.

Here are three vital components of writing successful resumes and cover letters that will lead to your marriage proposal:

• Convey your own value to your potential employers. Instead of listing your responsibilities in a position, detail your accomplishments and how they made you a valuable asset to the company. Then, make sure that you translate the skills you used for previous positions to the one you are applying for.
• Do not use the same resume for each job that you are applying for. Although generally you’re probably applying for jobs in the same field, a potential employer will be able to tell if you used a template instead of taking the time to tailor your resume to the specific job you are applying for.
• Know your audience! If you are applying for a welding position, don’t be afraid to use industry terms that people outside of welding might not understand. Similarly, if you are applying for an accounting position, you would not want to use jargon that would only apply to an architect, for example. Use of appropriate terminology not only demonstrates that you know what you’re talking about, but it also establishes a connection with your potential employer because they’ll know what you’re talking about as well.

For more information on writing resumes and cover letters, connect with certified professional resume writer Lisa McDonald on Twitter or LinkedIn at LisaKMcDonald, or visit her website,

This article is written by Ariana Gainer, Recruiting & Marketing Assistant for the local Greenwood Express Employment Professionals franchise.